What does ‘Wayfinding’ mean?

‘Wayfinding’ is another term for navigation. The idea behind a wayfinding system is to improve an area by guiding people to and from their destination via an easy-to-understand wayfinding system.

A wayfinding system can be more than just the signage itself. It can also include:

LANDSCAPE ARCHITECTURE AND SITE TOPOGRAPHYLANDSCAPE ARCHITECTURE AND SITE TOPOGRAPHY
INTERIOR DESIGNINTERIOR DESIGN
SPECIAL LIGHTINGSPECIAL LIGHTING
DIFFERENT COLOURS AND TEXTURESDIFFERENT COLOURS AND TEXTURES

When a wayfinding program has been developed properly it helps users:

  • Know their location
  • Identify their destination
  • Choose and follow the best route
  • Recognise when they have arrived at their destination
  • Return safely back to their starting point

The main goal of a wayfinding system is to help achieve all the accessibility needs of visually impaired people and other special user groups.

A wayfinding system can help visually impaired users, disabled people, and other groups of people accurately navigate a number of different areas such as schools, hospitals, shopping centres, public bathrooms, downtown areas, and public spaces. At Brailliant Touch Australia®, we focus on sign design, flexibility and functionality that is attractive and answers a number of wayfinding and signage problems.

Wayfinding Process

A person’s navigational and accessibility needs is our number one priority. To develop a successful wayfinding signage programme a number of collaborative phases must be taken:

1. Understanding signage clients’ needs and objectives

2. Understanding the client’s brand and image

3. Analysis of sites and facilities, which includes detailed plans and schematics

4. Identifying accessibility users and carrying out case studies

5. Client-centric collaboration regarding concept design of signage

6. Elaborating on the formal design of the signage and its specifications

7. Implementation of planning and development

8. Analysis of traffic flow

9. Planning and delivery of a clear concise wayfinding strategy

The wayfinding consultants at Brailliant Touch® have a long and excellent track record when it comes to delivering high quality successful wayfinding projects. The combination of consultation skills, design expertise and fabrication help us to successfully serve target industry sectors.